Resume
Work Experience
2017 - 2025
Senior Communications Manager
Led strategic communications planning and execution to advance business goals and elevate brand visibility. Coordinated multi-channel marketing and communications for national programs, controlled budgets and impact assessments, and optimized collaboration across departments. Supervised 2 full-time marketing staff and various contractors (writers, designers, project managers), and evaluated performance to foster a high-performing and engaged team environment.
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Increased grantee-focused involvement by 35% through development and execution of integrated communications plans in partnership with internal and external stakeholders.
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Enhanced company reputation by leading partner and grantee-focused narratives across earned and owned media channels, significantly fortifying brand presence and community connection.
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Drove announcement strategies for key initiatives, events, and funding opportunities, generating $1.2M+ in earned media placements at local and national levels.
2013 - 2017
Director of Marketing
Developed strategic marketing initiatives to drive franchise sales, agent recruitment and franchisee engagement through strategic planning, training and multi-channel programming.
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Delivered highest office recruitment on record by building and executing targeted sales and agent acquisition strategies.
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Headed multi-channel campaigns (print, TV, digital, PPC, SEO, social media), lifting franchise visibility and lead generation.
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Recruited, developed, and supervised 16-member marketing team, fostering collaborative culture and enriching performance through coaching, goal setting, and accountability.
2013
Marketing Specialist
Managed The Pert Group’s digital presence, overseeing website updates, social media, and online tools to drive engagement. Developed PR strategies, crafted marketing collateral, and created a comprehensive resource center for business development materials, including presentations and case studies.
Education
2021
University of Missouri - Kansas City | Master of Business Degree, Management
Graduated with a solid foundation in marketing principles and consumer behavior. Developed analytical and strategic thinking through coursework and hands-on projects.
2007
University of Kansas | Bachelor's of Science in Journalism
Emphasis in advertising and public relations. Minor in Leadership Studies, certification in Service Learning.
Skills & Expertise
Integrated Marketing & Brand Strategy | Executive Messaging & Organizational Alignment
Crisis & Reputation Management | Media Relations, Media Training & Thought Leadership | Stakeholder & Partner Engagement | Content Strategy & Campaign Development | Digital Marketing & Social Media Strategy | Event Strategy, Promotion, & Logistics | Data Analytics & Performance Measurement | Budget Management & Forecasting